Your analytics dashboard is your revenue scoreboard. Every upsell you run is tracked here so you can see exactly how much extra money your store makes after checkout — no guessing, just data.

1. Dashboard Overview

• Extra Revenue Earned After Checkout → The total additional revenue your upsell offers have generated. 💡 Emphasize: This is new money on top of your normal sales. ⚠️ All revenue data is accurate but may appear with a short delay (up to a few hours).

• Upsell Conversion Rate (%) → The percentage of customers who accepted your upsell out of all who saw it. Formula: (Accepted ÷ Viewed) × 100.

• AOV Uplift (%) → The percentage increase in your Average Order Value driven by upsells. Formula: (Upsell value ÷ Base order value) × 100. Example: Base AOV $100, upsell adds $15 → +15% uplift.

2. Key Metrics Explained

• Rule Impressions How many times your upsell offers were shown to customers. (Like ad impressions — more views = more chances to convert.)

• Rule Activations How many times your upsell rules were triggered based on conditions (e.g., product bought, order value). (Each activation = your rule was applied in a session.)

• Upsell Items Added The total number of products customers accepted from your upsell offers.

• Median Accept Time (s) The median time (in seconds) customers take to accept an upsell offer.

  • Fast accept (e.g., 5s) = highly persuasive offer.

  • Slow accept (e.g., 25s) = discount or product may not be strong enough.

3. From Data to Action

• Low impressions? Broaden your rule triggers.

• High impressions, low conversion? Test new copy, bigger discount, or more relevant products.

• High CR but low uplift? Try offering higher-value add-ons.

• Long accept time? Simplify the offer or shorten countdown.

🔑 Success Tip

Merchants who check their dashboard weekly and adjust just one element at a time (CTA, discount, product choice) often see a 20–30% boost in upsell conversions within the first month.