Top 15 Shopify Frequently Bought Together Apps 2025

Rainy Pham

April 1, 2025

Are you looking for a way to increase your Shopify store’s average order value while offering a seamless shopping experience? The "frequently bought together" feature is a proven strategy that not only boosts sales but also makes your store more appealing to customers by recommending complementary products. In this blog, we’ll explore the top 15 Shopify frequently bought together apps for 2025, designed to help you upsell and cross-sell effortlessly. Whether you're a beginner or a seasoned merchant, these tools will take your store to the next level. Let’s dive in!

What is a Shopify frequently bought together app?

A Shopify frequently bought together app is a powerful tool designed to replicate the well-known "Frequently Bought Together" feature. This feature suggests complementary or related products to customers during their shopping journey. It uses data-driven recommendations to showcase items that are often purchased together, creating an opportunity to increase the average order value (AOV) and enhance the overall customer experience.

Key Features of These Apps

Dynamic Recommendations: Automatically display products frequently purchased with the item a customer is viewing.
Manual Bundling Options: Let merchants create custom bundles of complementary products.
Upsell and Cross-Sell Integration: Encourage customers to buy more by offering discounts or combo deals.
Customization: Match the app's design to your store's theme for a seamless shopping experience.
Analytics: Track the performance of recommendations, allowing you to refine your strategy.

Why should you use the frequently bought together feature?

Boost Average Order Value (AOV): By suggesting related products, customers are encouraged to add more to their cart, increasing their total purchase value without additional effort.
Make Shopping Easier – Customers love helpful recommendations that save them time and effort. When they find what they need faster, they leave happier.
Encourage Impulse Buys – Smart suggestions spark spur-of-the-moment purchases, nudging shoppers to grab items they didn’t plan on but now can’t resist.
Help Customers Discover More – Show related products and introduce shoppers to items they might have missed, leading to more sales.
Personalize the Experience – Tailor recommendations based on browsing habits to make shopping feel more relevant and engaging, boosting loyalty.
Turn Browsers into Buyers – Well-placed product suggestions push hesitant shoppers to complete their purchase, increasing conversions.
Easy to Set Up, Big Payoff – Simple to integrate and automates upselling and cross-selling, helping you make more without extra effort.

15 Best Shopify Apps Frequently Bought Together

1. EcomRise: Upsell & Bundles

Take your Shopify store to the next level with EcomRise’s "Frequently Bought Together" feature! This powerful tool analyzes customer behavior and suggests relevant product bundles, making shopping more personalized and seamless.

Key Features:

Product Bundles – Suggest frequently bought together items to increase sales.
Volume Discounts – Offer tiered pricing to encourage bulk purchases.
Sales Notifications – Show recent sales to build trust and urgency.
Trust Badges – Display secure payment and trust icons for reassurance.
Inactive Tab Messages – Re-engage shoppers who leave your site with eye-catching messages.

Pricing & Plans:

Free Plan: Access basic features
Premium Plan: $9.99/month

Rating & Reviews:
5.0/5 (303 reviews)

Real Reviews:
Pros:

User-friendly interface.
Effective upsell and cross-sell options.
Responsive customer support.

Cons:

May need more time to customize with new users

2. EComposer

EComposer takes Shopify store design to the next level, making it effortless to build stunning pages while driving more sales. With a drag-and-drop interface, you can create beautiful, high-converting pages, no coding needed!

Key Features:

Easy Drag-and-Drop Builder – Customize your store’s design with zero hassle.
Built-in Upselling & Cross-Selling – Increase sales with smart product recommendations.
"Frequently Bought Together" Feature – Automatically suggests complementary products to boost Average Order Value (AOV).
Seamless Shopify Integration – Works smoothly with your store for a frictionless experience.

Pricing & Plans:

Free Plan: publish 1 page
Standard Plan: $19/month for up to 15 pages.
Pro Plan: $39/month for up to 50 pages.
Premium Plan: $99/month for unlimited pages.

Rating & Reviews:
4.9/5 (5,097 reviews)

Real Reviews:
Pros:

Most-featured rich page builder
Intuitive interface.
Extensive customization options.
Responsive customer support.

Cons:

Learning curve for beginners

3. Upsell & Cross Sell — Selleasy

Looking to boost sales effortlessly? Selleasy's Upsell & Cross-Sell app helps Shopify merchants enhance product discovery and increase order value with personalized recommendations. Its "Frequently Bought Together" feature suggests complementary products, making shopping more seamless while encouraging larger purchases.

Key Features:

Customizable Offers – Tailor upsell and cross-sell suggestions to fit your store’s strategy.
AI-Powered Recommendations – Smart product suggestions based on customer behavior.
Discount Management – Offer exclusive deals on bundled products to increase conversions.
Analytics Dashboard – Track upsell performance and optimize your strategies.
Mobile-Optimized – Ensure offers display perfectly across all devices.

Pricing & Plans:

Premium Tier I: free
Premium Tier II: $8.99/month
Premium Tier III: $16.99/month

Rating & Reviews:
4.9/5 (2,186 reviews)

Real Reviews:
Pros:

Multiple features – Offers various upsell and cross-sell options.
Great customer support – Fast, efficient, and helpful assistance (several support agents mentioned by name).
Quick issue resolution – The Support team promptly fixes issues and customizes features when needed.
Effective impact tracking – The Dashboard provides insights into performance and sales impact.

Cons:

Pricing details were not clearly disclosed, leading to unexpected charges.

4. Wiser Product Recommendations

Wiser Product Recommendations is a comprehensive Shopify app that offers an intuitive and smart solution for product recommendations. Its "Frequently Bought Together" feature enhances your store's upselling capabilities. By analyzing customer behavior and sales patterns, it recommends relevant products in real time. This app offers easy customization and advanced analytics to track performance, ensuring it helps increase conversions and boost revenue.

Key Features:

Personalized Recommendations: Show products based on customer behavior.
Multiple Recommendation Widgets: Display suggestions in various formats.
A/B Testing: Optimize recommendation strategies.
Analytics Integration: Sync with Google Analytics for detailed insights.
Mobile-Friendly Design: Ensure recommendations are responsive.

Pricing & Plans:

Free Plan: 0 - 50 monthly store orders
51-100 orders: $9/ month
101-300 orders: $19/month
301-500 orders: $49/month

Rating & Reviews:
4.9/5 (712 reviews)

Real Reviews:
Pros:

Great customer support – Quick, responsive, and proactive.
Easy to use – Intuitive features, even on the free plan.
Highly recommended – Many long-term users endorse it.

Cons:

Pricing can be high for small stores.

5. Frequently Bought Together CBB

Frequently Bought Together (CBB) is a Shopify app designed to suggest product bundles that customers are likely to purchase together. By analyzing purchase history and customer preferences, it automatically shows related items, encouraging upsells and cross-sells. The app combines an easy-to-use interface with flexible design customization options, and it integrates seamlessly into your store, improving the shopping experience. This solution aims to increase AOV, enhance product discovery, and optimize revenue generation.

Key Features:

Customizable Display: Adjust the look and feel of recommendations to match your store's theme.
Automatic Suggestions: Generate related products based on sales data.
Discount Options: Offer discounts on bundled products to incentivize purchases.
Analytics Integration: Monitor performance with detailed analytics.
Mobile-Friendly Design: Ensure recommendations are responsive across devices.

Pricing & Plans:

Starter Plan: Free
Professional Plan: $19.99/month

Rating & Reviews:
4.9/5 (2,952 reviews)

Real Reviews:
Pros:

User-friendly – Easy setup and management.
Good value – Affordable pricing compared to alternatives.
Highly recommended – Many long-term users return and endorse it.

Cons:

No live chat support, making issue resolution slow.

6. FBP | Fast Bundles Product

FBP | Fast Bundles Product app for Shopify offers a dynamic "Frequently Bought Together" feature that boosts sales by suggesting relevant product bundles. The app uses customer data to display complementary items in a clean, customizable layout, driving more purchases with minimal effort. With an intuitive interface and seamless integration, FBP allows merchants to easily manage product bundles, track performance, and increase AOV, all while offering a personalized shopping experience.

Key Features:

Bundle Creation: Easily create product bundles to offer discounts.
Automatic Recommendations: Suggest related products based on customer behavior.
Discount Management: Set up discounts for bundled products.
Analytics Dashboard: Track bundle performance with detailed insights.
Mobile Optimization: Ensure bundles display correctly on all devices.

Pricing & Plans:

Free for development store
Standard 1K: $19/month
Standard 3K: $49/month
Standard 10K: $139/month

Rating & Reviews:
4.9/5 (1,731 reviews)

Real Reviews:
Pros:

User-friendly – Easy setup and intuitive to use.
Customizable – Works well for different store needs (e.g., styling, bundle deals, product configurators).
Highly recommended – Users appreciate its functionality and reliability.

Cons:

Users report unresponsive or slow customer support.

7. Essential Upsell & Cross-Sell

Essential Upsell & Cross Sell is a feature-packed Shopify app that enables merchants to maximize sales through effective upselling and cross-selling strategies, including the "Frequently Bought Together" feature. The app suggests related products to customers, guiding them to explore products they may not have thought of at first. Its simple setup, customizable design, and robust analytics provide online merchants with deep insights into customer preferences, making it a perfect tool for boosting conversions and sales.

Key Features:

Customizable Offers: Tailor upsell and cross-sell suggestions.
Automated Recommendations: Use AI to suggest products based on customer behavior.
Discount Management: Offer discounts on bundled products.
Analytics Integration: Sync with Google Analytics for detailed insights.
Mobile-Friendly Design: Ensure offers display correctly on all devices.

Pricing & Plans:

Free for all Shopify merchants

Rating & Reviews:
5.0/5 (395 reviews)

Real Reviews:
Pros:

Easy to use – Intuitive setup, beginner-friendly.
Boosts sales – Helps increase AOV and apply offers effectively.
Highly customizable – Looks great on store pages and adapts to different needs.

Cons:

Pricing can be high for small stores.

8. Rapi Bundles Volume Discount

Rapi Bundles Volume Discount is a Shopify app designed to enhance product sales with its "Frequently Bought Together" feature. Bundling products and offering volume discounts encourage customers to purchase more items at once. The app offers customization options for product displays, allowing you to create tailored shopping experiences. Rapi Bundles help increase AOV and maximize revenue while improving the customer experience.

Key Features:

Bundle Creation: Easily create product bundles to offer discounts.
Volume Discounts: Implement tiered pricing to incentivize bulk purchases.
Automated Recommendations: Suggest related products based on customer behavior.
Analytics Dashboard: Track bundle performance with detailed insights.
Mobile Optimization: Ensure bundles display correctly on all devices.

Pricing & Plans:

Free for development stores
Unlimited Plan: $14.99/month

Rating & Reviews:
4.9/5 (1,465 reviews)

Real Reviews:
Pros:

Outstanding support – Quick, efficient help from Arthur, Leo, and Patrick.
Fast issue resolution – The Support team actively finds solutions.

Cons:

Doesn't integrate with Shopify’s native Translate & Adapt.

9. UFE Cross-Sell & Upsell Bundle

The UFE Cross Sell & Upsell Bundle is a versatile Shopify app that helps you increase sales with product recommendations, including the "Frequently Bought Together" feature. It automatically displays related products, enticing customers to purchase complementary items. With easy-to-use customization options, UFE lets you tailor the appearance of recommendations to suit your store’s design. This app is perfect for merchants looking to improve AOV and create a more personalized shopping experience for customers.

Key Features

Cross-sell and Upsell Integration: Displays complementary and related products to encourage customers to purchase more, increasing AOV.
Customizable Layout: Merchants can modify the design and layout of recommendations to fit their store’s theme.
Product Bundles: This service helps create product bundles with more affordable prices, driving more sales while providing value to customers.
Advanced Analytics: Detailed insights on product recommendation performance, enabling merchants to refine their strategies.
Seamless Integration: Easy setup and integration into Shopify stores with minimal coding required, ensuring smooth use for store owners.

Pricing & Plans

Free to install
Pay per use starts from $9.99

Rating & Reviews

Rating: 4.9/5 (1,107 reviews)

Real Reviews
Pros

Increase AOV – Smart recommendations encourage larger purchases.
Easy to Use – Simple setup with seamless Shopify integration, no coding needed.
Highly Customizable – Tailor upsells and cross-sells to match store branding.
Boost Sales – Effective bundling and related product suggestions drive conversions.
Excellent Support – Quick, responsive assistance for setup and troubleshooting.

Cons

Learning Curve for Beginners: There’s a learning curve to understand all the features fully.

10. AMP | Slide Cart Drawer

AMP | Slide Cart Drawer is a unique Shopify app that enhances the shopping experience with its "Frequently Bought Together" feature by adding recommended products directly in the cart. This feature boosts AOV by suggesting complementary items at the crucial point of purchase. With its intuitive slide cart design, AMP seamlessly integrates into your store, offering a mobile-friendly and user-friendly experience. AMP helps drive more conversions by promoting additional items when customers are ready to check out.

Key Features:

Slide-Out Cart: Provides a quick view and edit option for the cart without leaving the current page.
Frequently Bought Together: Suggests related products within the cart to encourage additional purchases.
Customizable Design: It offers various themes and customization options to match your store's branding.
Mobile Optimization: Support a smooth experience on various types of devices.
Analytics Integration: Tracks cart interactions and performance metrics.

Pricing & Plans:

Free Plan
Starter Plan: $19.99/month
Growth Plan: $39.99/month
Pro Plan: $49.99/month

Rating & Reviews:
5.0/5 (645 reviews)

Real Reviews:
Pros:

Improves user experience with easy cart access.
Effective in increasing average order value.

Cons:

Poor customer support

11. Frequently Bought Together FT

Frequently Bought Together FT is a simple yet powerful Shopify app designed to drive sales by suggesting related products to customers. This app automatically identifies complementary items and displays them in a visually appealing and customizable format. Its easy setup and integration make it a popular choice for Shopify merchants looking to optimize product discovery and increase AOV. Showing frequently purchased items together enhances the shopping experience and boosts revenue.

Key Features:

Customizable Display: Adjust the look and feel of recommendations to match your store's theme.
Automatic Suggestions: Generate related products based on sales data.
Discount Options: Offer discounts on bundled products to incentivize purchases.
Analytics Integration: Monitor performance with detailed analytics.
Mobile-Friendly Design: Ensure recommendations are responsive across devices.

Pricing & Plans:

Free for all Shopify merchants

Rating & Reviews:
4.7/5 (525 reviews)

Real Reviews:
Pros:

All-in-One Solution – Covers upselling, cross-selling, and bundling.
Customizable Options – Merchants can tailor offers to fit their store’s style.
Quick Impact – Delivers results fast, even for new users.

Cons:

Features locked behind a "loyalty program" that never gets approved

12. K: Cross-sell + Related Products

K: Cross-sell + Related Products is a Shopify app that helps merchants increase sales by recommending products based on customer purchasing patterns. The "Frequently Bought Together" feature suggests complementary items that customers are likely to purchase together, encouraging upselling and cross-selling. With a user-friendly interface and customizable product recommendations, this app ensures that Merchants can create a tailored and immersive shopping experience that enhances engagement, increases conversions, and raises average order value (AOV).

Key Features:

Customizable Display: Adjust the look and feel of recommendations to match your store's theme.
Automatic Suggestions: Generate related products based on sales data.
Discount Options: Offer discounts on bundled products to incentivize purchases.
Analytics Integration: Monitor performance with detailed analytics.
Mobile-Friendly Design: Ensure recommendations are responsive across devices.

Pricing & Plans:

Free to install
Growth Plan: $18/month

Rating & Reviews:
4.9/5 (216 reviews)

Real Reviews:
Pros:

Easy to set up and customize.
Effective in increasing sales.
Responsive customer support.

Cons:

Confusing listing page layout.

13. GLO Related Products, Upsell

GLO Related Products, Upsell is a Shopify app designed to boost sales by recommending products frequently bought together. Its "Frequently Bought Together" feature automatically generates relevant suggestions based on customer data, making it easy for shoppers to discover complementary products. The app’s customizable design and seamless integration with your Shopify store enhance the user experience. By promoting additional items, GLO helps merchants increase AOV, drive conversions, and improve customer satisfaction.

Key Features:

Customizable Display: Adjust the look and feel of recommendations to match your store's theme.
Automatic Suggestions: Generate related products based on sales data.
Discount Options: Offer discounts on bundled products to incentivize purchases.
Analytics Integration: Monitor performance with detailed analytics.
Mobile-Friendly Design: Ensure recommendations are responsive across devices.

Pricing & Plans:

Free Plan
Pro Plan: $9.90/month

Rating & Reviews:
4.9/5 (481 reviews)

Real Reviews:
Pros:

Great Widget Variety: Many customization options are available.
Excellent Customer Support: Quick responses (within minutes), thorough troubleshooting, and proactive solutions.
User-Friendly: Easy setup with helpful assistance.

Cons:

Slow Performance: High loading times affect usability.
Bulk Product Import Issues: Cumbersome for large stores.

14. Monster Cart Upsell+Free Gifts

Monster Cart Upsell+Free Gifts is a feature-rich Shopify app that helps merchants increase sales through upselling, cross-selling, and offering gifts. The "Frequently Bought Together" feature suggests relevant products to customers at checkout, encouraging them to purchase more. With its customizable design and seamless cart integration, Monster Cart enhances the shopping experience and increases AOV. It also allows merchants to offer special promotions, like gifts, to incentivize more purchases.

Key Features:

Customizable Offers: Tailor upsell and cross-sell suggestions.
Automated Recommendations: Use AI to suggest products based on customer behavior.
Discount Management: Offer discounts on bundled products.
Analytics Integration: Sync with Google Analytics for detailed insights.

Pricing & Plans:

Free for partners
Starter Plan: 12.99/month
Scaler Plan: 21.99/month

Rating & Reviews:
4.8/5 (645 reviews)

Real Reviews:
Pros:

Easy to use – Simple setup with guides.
Boosts sales – Higher AOV and conversion rates.
Effective upsells – Strong gift & upsell features.
Reliable – Works well for most users.

Cons:

Glitches – Some cart issues during peak times.
Slow support – Delays in some cases.
Speed impact – It slows down some websites.

15. IC: Frequently Bought Together

IC: Frequently Bought Together suggests complementary items to customers while they shop, encouraging higher order values. This app uses purchase history and customer behavior to display relevant recommendations, encouraging shoppers to buy more. With easy integration and customization options, IC allows merchants to tailor the product suggestions to their store’s theme, enhancing the shopping experience and boosting conversions with minimal effort.

Key Features:

Product Recommendations: Suggests related products to increase sales.
Customizable Display: Adjust the look and feel to match your store's theme.
Automatic Suggestions: Utilizes an algorithm to recommend products.
Discount Options: Offers automatic discounts to incentivize purchases.

Pricing & Plans:

Free Plan: For development stores only.
Starter Plan: $4.99/month
Professional Plan: $5.99/month
Enterprise Plan: $6.99/month

Rating & Reviews:
4.9/5 (13 reviews)

Real Reviews:
Pros:

Fast customer support – Quick and helpful responses.
Good integration – It works well with store themes.
Flexible placement – It can be used on different pages, including the homepage.

Cons:

AI/randomness concerns – Some uncertainty about recommendation logic.

How to Choose the Right FBT App for Your Store

Choosing the right "Frequently Bought Together" app for your Shopify store is crucial for boosting sales and enhancing customer experience.

App Features
Look for features that align with your goals. Does the app offer cross-selling, upselling, and customizable product bundles? The more flexible the app, the better it can adapt to your business needs.
Ease of Use
The app doesn’t require technical expertise. A well-designed, easy-to-use app minimizes setup time and helps merchants focus on growing their business.
Customization Options
Every store is unique, so the app should allow for customization to match your store’s theme and branding. Check if the app lets you personalize the look of product recommendations or bundles.
Pricing & Value
Compare the pricing plans of different apps and evaluate which one offers the best value based on the features you need. Try the app with a free trial before choosing a paid plan.
Analytics & Reporting
Insights into customer behavior and product performance are essential for optimizing your upselling and cross-selling strategy. To track the success of your campaigns, select an app with detailed analytics.
Support & Reviews
Research customer reviews and check the app’s support options. A responsive customer service team is important for troubleshooting issues, while positive reviews can confirm the app’s effectiveness.
App Compatibility
Make sure the app works smoothly with the tools you already use or integrations you use in your Shopify store. The more seamless the integration, the better it will integrate with your existing processes.

Tips for optimizing display and tracking performance after installation

1. Optimize Placement on Product Pages

Strategic Placement: Place recommendations at key touchpoints, such as below the product description, after the Add to Cart button, or in the cart drawer. Ensure the placement is natural to avoid overwhelming customers.
Visual Appeal: Make the recommendations visually appealing with clear images and concise text. It should be easy for customers to understand what products are being suggested and why.
Test Different Locations: Experiment with different placements across product pages and track which location leads to the highest engagement and conversions.

2. Tailor Product Recommendations

Use Customer Data: Leverage your app’s ability to use purchase history and browsing behavior to recommend products that are likely to be of interest to the customer.
Personalized Suggestions: Offer more relevant and personalized upsells or cross-sells, such as showing complementary accessories or add-ons based on the customer's previous purchase.
Product Grouping: Group related items together to ensure the recommendations make sense.

3. Experiment with A/B Testing

Different Layouts: Test various layouts for the "Frequently Bought Together" section, such as grid vs. carousel format, and assess which one leads to better click-through rates (CTR).
Test Product Combinations: Experiment with different combinations of recommended products to identify which pairs generate more sales.
Track Metrics: Track essential performance metrics such as AOV (average order value), CTR, and conversion rates for each variant and optimize accordingly.

4. Use Analytics to Track Performance

Monitor Key Metrics: Regularly review the frequency with which the recommended products are clicked, added to the cart, and purchased.
Assess Impact on AOV: Analyze how product recommendations affect your average order value (AOV). Look for increases in cart size as an indicator of success.
Refine Strategy: Use data to adjust product pairings, placement, and promotions. Regularly refine your approach based on what the analytics show works best for your store.

5. Test Different Discount Strategies

Bundling Discounts: Experiment with bundling related products together at a discounted price. For example, suggest a phone case alongside a smartphone with a 10% discount for buying both.
Urgency and Scarcity: Create urgency by offering limited-time discounts or by showing stock availability to encourage quicker decision-making.
Free Shipping Offers: Offer free shipping for customers who purchase a bundle of recommended products to increase the appeal and drive higher conversion rates.

6. Ensure Mobile Optimization

Responsive Design: Ensure that the "Frequently Bought Together" feature is fully responsive and looks good on both mobile and desktop. Many customers shop via mobile devices, so this is crucial.
Quick Navigation: Keep product recommendations easy to navigate on mobile by reducing unnecessary text and maintaining a polished, mobile-friendly appearance.
Speed Optimization: Optimize loading times for mobile users, as slow page loads can result in higher bounce rates and lost sales.

7. Monitor Customer Feedback

Customer Reviews: Regularly check customer feedback and reviews related to the "Frequently Bought Together" feature. This can give you insight into whether your recommendations are helpful or intrusive.
Product Relevance: Adjust product recommendations if customers mention they aren’t relevant or helpful. The recommendations must add value to their shopping experience.
Surveys: Consider using short surveys to ask your customers for their opinions on product suggestions directly. This direct feedback can guide your strategy moving forward.

Focusing on these detailed strategies can enhance the effectiveness of your "Frequently Bought Together" feature.

Tips for SEO & User Experience

Optimizing the "Frequently Bought Together" feature isn’t just about boosting sales; it’s also crucial for enhancing your store’s SEO and user experience (UX). Here are some detailed tips to help you achieve both:

1. Optimize Product Descriptions and Keywords

Relevant Keywords: Ensure that the product recommendations are tied to keywords that align with your target audience’s search intent. Use SEO-friendly language in both product descriptions and recommendation text.
Clear Product Info: Include brief but informative descriptions for each recommended product. Clear, concise details help both users and search engines understand the product's value.
Optimize for Search Engines: Make sure your "Frequently Bought Together" section engines properly index by search engines. Leverage structured data and schema markup to help Google recognize product connections and improve search visibility.

2. Improve Page Load Speed

Image Optimization: Ensure that product images are optimized for fast loading. Large image files can decrease page loading times, frustrating users and negatively impacting SEO rankings. Compress and optimize images for a smoother experience.
Lazy Loading: To improve page performance, especially on mobile devices, use lazy loading for images in the "Frequently Bought Together" section. This ensures that products are only loaded when they appear in the user’s viewport.
Minimize Code: Minimize unnecessary JavaScript and CSS code to keep your pages loading quickly, which is crucial for both SEO rankings and keeping users engaged.

3. Prioritize Mobile Optimization

Responsive Design: Ensure that the "Frequently Bought Together" section is fully responsive and adapts well to mobile devices. Given the rise in mobile commerce, optimizing for mobile can improve both UX and your search rankings.
Mobile-Friendly Layout: Test your design on various mobile devices to ensure that product recommendations are displayed clearly and are easy to navigate. A cluttered mobile experience can lead to high bounce rates.
Touch-Friendly Interface: Ensure that clickable elements like "Add to Cart" or "View Details" are large enough for mobile users to click on easily without frustration.

4. Use Structured Data for Rich Snippets

Schema Markup: Implement schema markup for your product pages, including the "Frequently Bought Together" section. Structured data can enhance search visibility by generating rich snippets, enhancing your listings to capture user interest, and increasing your store’s visibility and click-through rate (CTR).
Product Relationships: Use schema to specify the relationship between the recommended products. This helps search engines know the connections and better display your recommendations in search results.

5. Keep Navigation Simple and Intuitive

Clear CTA: In your "Frequently Bought Together" section, place clear, prominent calls to action (CTAs). Phrases like "Add Both to Cart" or "See the Full Bundle" can guide users to take action without hesitation.
Easy-to-Navigate Layout: Organize the recommended products in a layout that is easy to scan, such as a grid or carousel. This will help customers find and purchase complementary items more easily.
Smooth Transitions: To keep the user journey intact, ensure that clicking on a recommended product doesn’t distract from the page. Use pop-ups, sidebars, or lightboxes.

6. Track and Analyze User Behavior

Heatmaps: Use heatmap tools to understand how users interact with the "Frequently Bought Together" section. The data can show where users click, how they scroll, and which recommendations are most effective.
Track Click-Through Rates: Regularly monitor the click-through rates (CTR) of your product recommendations. If certain combinations are getting more clicks than others, consider optimizing those products' placements.
Conversion Tracking: Use a conversion tracking system to measure the number of users who add the main and recommended products to their cart and how this affects your AOV (Average Order Value).

7. Enhance User Reviews and Social Proof

Product Ratings: Include product ratings and reviews in the "Frequently Bought Together" section to increase trust and influence buying decisions. Positive social proof helps improve both SEO (via user-generated content) and UX.
User Feedback: Consider adding a “Was this helpful?” feature next to your recommendations so users can give feedback on the relevance of the products. This can improve both your product offering and overall user satisfaction.

8. Prioritize Accessibility

Screen Reader Compatibility: Optimize the "Frequently Bought Together" feature for screen readers to ensure it is accessible to users with disabilities. Use alt-text for images and proper HTML tags to ensure compliance with accessibility standards.
Keyboard Navigation: Ensure the section is fully navigable via keyboard for users who may not use a mouse. This helps to create an inclusive shopping experience for everyone.

By applying these SEO and UX tips to your "Frequently Bought Together" feature, you’ll create a seamless and effective experience for users while also boosting your store’s visibility on search engines. This dual focus on optimization will help increase customer satisfaction, conversion rates, and ultimately, your store’s revenue.

How To Add Frequently Bought Together on Shopify

To make the most of the "Frequently Bought Together" feature, you’ll need to integrate it into your Shopify store. If you're wondering how to get started, check out our detailed guide on how to add Frequently Bought Together on Shopify. This blog will walk you through the process, from installing the right app to customizing it for your store’s needs, helping you seamlessly increase your sales and enhance the customer experience.

Explore other cross-sell & upsell tools

Final thoughts

Incorporating a "Frequently Bought Together" feature into your Shopify store is a powerful way to increase sales, boost customer experience, and improve your store’s overall performance. With the right app, optimization strategies, and regular tracking, you can easily leverage product recommendations to grow your business. Remember, testing and refining your approach is key; stay agile, and watch your conversion rates and AOV soar!