Pricing can make or break your eCommerce store. Volume discounts—buy more, save more—are my go-to trick for boosting sales without slashing profits.

The EcomRise team and I have seen countless Shopify store owners struggle with cart abandonment. Trust me, nothing convinces a hesitating customer, like a sweet discount that kicks in when they add just one more item.

This guide cuts through the fluff. I'll show you three ways to set up volume discounts on Shopify in 2025: using native tools, custom scripts, or apps that do the heavy lifting.

Ready to make more money? Let's go.

Understanding Volume Discounts

First things first, you need to understand clearly what the Volume discount exactly is: 

What is a Shopify Volume Discount?

A Shopify volume discount is a pricing strategy that rewards customers for buying more of the same product by offering reduced prices as the quantity increases. Think of it as the digital version of "buy more, save more" that we've all seen in physical retail.

In practice, it looks something like this: buy 1-5 items at $20 each, buy 6-10 at $18 each, buy 11+ at $15 each. The beauty is in its simplicity – customers instantly understand the value proposition.

Unlike flat discounts or sale prices that apply to everyone, volume discounts create targeted incentives that specifically reward your higher-value purchases. I've found they're particularly effective for products with repeat purchase potential or items commonly bought in multiples.

Benefits of Shopify Volume Discount

With 10 years of working with dozens of stores, I can give you a short explanation of the benefits that consistently include:

• Increased Average Order Value (AOV): This is the big one. When customers see they'll save by adding just a few more items, many will. One apparel client saw their AOV jump 31% after implementing tiered quantity breaks.

• Smart Inventory Moves: To clear out some stock, Volume discounts are your friend. You can move product without having to do those massive, margin-killing sales.

• Standing Out From The Crowd: Online shopping is a battlefield. Volume discounts? They make you different. While everyone else is doing standard pricing, you're giving shoppers a real reason to stick with you.

• Saving Money on Ads. Think about it, it's way easier to sell more to the people already on your site than to chase down new customers. Volume discounts? They help you squeeze every drop out of the traffic you're already getting.

• Bulk Order Incentives: For B2B operations, especially, volume discounts create a formalized structure that encourages wholesale purchasing behavior.

Common Types of Shopify Volume Discount

Through my experience, I've found these volume discount structures work best:

1- Tiered Quantity Breaks (or bulk quantity pricing) – The classic approach. Different discount levels kick in at specific quantity thresholds (buy 3-5 at 10% off, 6-10 at 15% off, etc.). This works well for most product types and is easy for customers to understand. Read more the detailed Shopify tier pricing explanation.

2- Percentage Off – Giving folks a bigger discount the more they buy? Like, 5% off two, 10% off three, and so on? That really works best when you're selling pricier stuff, where those percentages actually save them some serious cash..

3- Fixed Amount Off – Reducing the per-unit price by a specific dollar amount as quantity increases ($2 off each when buying 3+, $4 off each when buying 5+, etc.). I've seen this work particularly well for consumable products with established market prices.

4- Buy X, Get Y Free – A variation that offers a free product rather than discounts (buy 3, get one free). You know, this way, it kind of gives people a reason to add a few more items to their cart, and if your margins are solid, it works really well.

5- Bundle Pricing – Pre-configured packages at special pricing (3-pack for $50 instead of $60 individually). This approach simplifies decision-making while still delivering volume benefits.

Each structure has its place, and I recommend testing different approaches based on your product type, price point, and customer behavior. In the next section, I'll show you exactly how to implement the most common type of volume discount: tiered quantity breaks using Shopify's native tools and beyond.

How to Set Up Volume Discount for Shopify Store

Now that you understand what volume discounts are and why they're so powerful, let's dive into the practical implementation. I'll walk you through two different methods to set up volume discounts on your Shopify store in 2025, starting with the simplest approach.

Method 1: Manually add by Shopify Native discount

Shopify's built-in discount system has improved significantly in recent updates, making it possible to create basic volume discounts without any third-party apps. Here's how to do it:

To create a volume discount on Shopify, follow these steps:

Step 1: From your Shopify admin, go to Products > Catalogs.

Step 2: Click the catalog that you want to edit. You can choose to set the B2B Catalog for “All products” or just some of them.

In this case, I will try for all products.

Next, select the percentage of Price decrease, for example in this image, 10% OFF for all products.

Step 3: In the Products and pricing section, click Manage > Manage products and pricing.

Step 4: Choose to set volume pricing for a product or for a specific product variant:

• To set volume pricing for all variants of a product, just hover over the product that you want to edit.

• To set volume pricing for a specific product variant, click the link to the variants underneath the product name, and then head over to the product variant that you want to edit.

Step 5: In the Volume pricing column, click + Add.

Step 6: In the Edit quantity rules and volume pricing dialog, do the following:

• In the Volume pricing section, click + Add quantity price breaks.

• In the Quantity section, enter a price for the first price break. Price break quantities must be greater than the minimum order quantity, as well as a multiple of the increment that you set in your quantity rules.

• Optional: To add multiple price breaks for the same product, click Add break, and then enter a price for additional price breaks.

Step 7: Review your volume pricing, and then click Done.

Step 8: Click Save.

Pro tip: Shopify's native system works well for simple "buy X quantity, get Y% off" scenarios, but it has limitations for more complex tiered structures. If you need multiple tiers (e.g., 5+ items = 10% off, 10+ items = 15% off), you'll need to create separate discount codes and communicate the structure clearly to customers.

To understand in detail, please visit Shopify Help Center | Setting up quantity rules and volume pricing in B2B 

Limitation: The biggest limitation of Shopify's native system is that it doesn't automatically display volume discount information on product pages. Customers only see the discount applied at checkout, which reduces its effectiveness as a sales tool. Moreover, this method is only available on Shopify Plus Pricing.

While Shopify's native discount system works for basic needs, the lack of automatic display on product pages is a significant drawback. To solve this, you'll need to use a powerful Volume discount application to deal with. Let’s look at the next method.

Method 2: How to create a Volume Discount with the Shopify app

If you want advanced tiered pricing, automatic discounts, and a customizable discount interface, using a Shopify app like EcomRise is a great option.

EcomRise Upsell and Bundle is one of the leading Shopify apps for upselling. It can help you create sale-boosting Volume discount sections with no code. 

Not just a Volume discount powerhouse, EcomRise is an all-in-one sales optimization tool for Shopify stores. Think of it like a friendly sales assistant, always ready with the perfect bundle or quantity break. Plus, you get to make the discount section look and feel like it's a natural part of your store. No more clunky, generic pop-ups.
You can take a look highlight features to know how EcomRise can skyrocket your revenue. 

• Product Bundles: Create “frequently bought together” deals to nudge customers toward higher-value purchases.

• Upselling & Cross-Selling: Seamlessly integrate offers like Buy X Get Y (think BOGO or free gifts) that make your customers feel they’re truly getting a deal.

• Sales Notifications: Pop-up real-time alerts showing recent purchases to build trust and a sense of urgency.

• Trust Badges & More: Add payment badges and store policies in key spots to reassure shoppers.

• Content Protection: Keep your unique product images and texts safe from copycats by disabling right-click.

Shopify rating: 5/5 ⭐

Pricing: Free plan available. Only $9.99/month for premium plan

Install EcomRise FREE today and watch your sales soar!

Back in this article. Now we will dig into how to set up a sales-driven volume discount with EcomRise.

Step 1: If you are new to EcomRise, remember to install it first.

Step 2: Install the Volume Discount Extension

From the EcomRise Dashboard, navigate to Manage Extensions.

Click Install Extensions and provide the necessary permissions.

Once installed, go to the Volume Discount Dashboard to track and manage discount campaigns.

Step 3: Create a New Volume Discount Offer

1. Open the Volume Discount Dashboard and click Create Offer.

2. Select a pre-built layout and hit Start.

3. Customize discount settings and design according to your needs.

Step 4: Configure Discount Settings

Firstly, you need to choose the discount method. There are two options:  

• Shopify Function: Automatically applies discounts at checkout (limited to 5 apps at a time).

• Draft Order: Generates a draft order with the discounted pricing.

Next stuff, customize Offer Details, including:

• Active/Inactive: Toggle offer visibility.

• Title & Block Heading: Edit text for better branding.

• Translation: Support for multilingual stores.

• Apply to: Choose if the discount applies to collections, specific products, or all items.

• Tiered Pricing: Set up percentage or fixed amount discounts for different purchase quantities.

• Highlighting Options: Add badges, icons, and custom labels to make discounts stand out.

• Active Date & Time: Schedule when the discount starts and ends.

Step 5: Customize Design & Display

After setting up basic parameters for your ideal volume discount, let’s make it shine. In the design tab, there are various options for you to customize, like: modify layout to grid or list style; change the volume discount’s typography, color, and background; set up rule visibility, badge effects, pricing formats, etc.

Step 6: Bring your volume discount to live

To bring your EcomRise Volume discount to your theme, please following these steps:

Open Theme Customizer and go to the Product Page.

Click Add Block and select Volume Discount Offer.

Drag and drop the offer block to the desired location.

Or if you want to expand your finished volume discount to other pages, from your chosen theme’s editor, select any page like Homepage, Collection Page, or Cart Page, then add the Volume Discount Block and assign eligible products.

Step 7: Translate Discount Content

If you want to display your volume discount in a different language, the EcomRise Labels & Translate function can help you efficiently.

Just navigate to More Actions > Labels & Translate, then add your preferred language in Shopify Admin > Languages. Finally, apply translations within EcomRise to support multilingual stores.

To unlock advanced features, upgrade to the Premium Plan.

You can check out some inspirations for Volume discount templates here

By following these methods, you can easily set up Shopify Volume Discounts to boost sales, increase AOV, and improve customer retention!

Best Practices of Sale-Boosting Shopify Volume Discount

You have created the Volume discount. 

But how to maximize its impact? Follow my following battle-tested best practices:

1. Craft Psychology-Driven Discount Tiers

The structure of your tiers can dramatically influence purchasing behavior:

• Use the Rule of Three - Three tiers rather than two or 4+. It provides clear "good, better, best" options.

• Make the Middle Tier Attractive - Position your middle tier as the best value. Most customers gravitate toward the middle option when given three choices.

• Set Achievable Jumps - The step from one tier to the next should feel attainable. If your average customer buys two items, set your first tier at 3-4, not at 10.

Through the EcomRise team's experience, we once worked with a skincare brand that changed their tiers from [5, 10, 15] to [3, 5, 8] and saw a 42% increase in customers reaching the first discount tier.

2. Display Discounts Effectively

How you communicate volume discounts is nearly as important as the discounts themselves. It involves several tips:

• Show Total Savings - Don't just display percentages like 10%, 15% off. Show the actual dollar amount saved at each tier, like this. 

• Use Visual Cues - Progress bars or highlighted tiers that show customers how close they are to the next discount level create powerful motivation.

• Add Urgency Elements - Phrases like "Just add two more to save $15!", “Most popular”, etc., create immediate incentives to increase cart size.

One client added a dynamic "savings tracker" that appeared when customers added items to their cart. This simple addition increased tier upgrades by 28%.

3. Time and Test Your Offers

Strategic timing and continuous optimization drive long-term success:

• Seasonal Adjustments - Adjust your tiers during high-traffic periods. During holiday seasons, customers are often willing to buy in larger quantities.

• Test Different Structures - A/B test percentage discounts against fixed amount discounts. For items under $25, I've found that concrete dollar amounts often outperform percentages.

• Remember to track your average order value increase against your discount costs. The ideal volume discount increases your total order profitability, not just unit sales.

4. Combine with Other Strategies

Besides, there are some pricing strategies you can apply to make volume discounts work best:

• Product Bundling: It refers to suggesting logical product combinations that help customers reach discount tiers. "Complete the look" or "Frequently bought together" sections work well.

• Free Shipping Thresholds: Align your volume discount tiers with free shipping thresholds for maximum effectiveness.

• Loyalty Program Integration: Let customers stack volume discounts with loyalty points for your best customers.

5. Communicate Value Beyond Price

The most successful volume discounts emphasize benefits beyond just savings:

• Convenience Messaging - "Stock up and save" or "Never run out again" can be more compelling than just discount percentages.

• Sustainability Angle - For eco-conscious brands, highlight how buying in bulk reduces packaging waste and delivery emissions.

• Gift-Giving Potential - During appropriate seasons, suggest volume purchases as opportunities to buy gifts for multiple people.

6. Avoid These Common Mistakes

I've seen these pitfalls repeatedly undermine otherwise solid volume discount strategies:

• Too Many Tiers - Although many tiers can give customers more options, too many can make them confused and hard to make a decision.

• Insufficient Margin Buffer - Always ensure your highest discount tier maintains acceptable profit margins.

• Poor Mobile Experience - Many volume discount displays break on mobile. Test thoroughly on all devices.

• Hiding the Details - Burying volume discount information in tabs or accordions dramatically reduces their effectiveness.

• Set It and Forget It - Volume discounts require regular monitoring and optimization.

Wrapping up

Shopify volume discounts can be a game-changer for your promotions, giving customers more reasons to buy in bulk while boosting your overall sales. By offering different discount tiers, you not only encourage larger purchases but also create a more enticing shopping experience.

To make the most of bulk orders, it's essential to plan- factor in profit margins, customer segments, and shipping costs to ensure your promotions are both profitable and appealing.

If you're just starting out, Shopify’s built-in discount tools are a great way to test the waters. But if you’re looking for more flexibility and automation, apps like EcomRise can take your discount strategy to the next level. No matter which route you take, volume discounts can be a powerful tool for increasing sales and customer loyalty.