Top 6 Shopify Favicon Cart Count Apps to Reduce Abandonment

Top Shopify favicon cart count apps include EcomRise (feature-rich, free option), Vitals (all-in-one with 40+ tools), and Upsell Kit (affordable, smooth performance). Other strong contenders are: Favi (animated tab reminders), Favicon Counter (lightweight, customizable), and CareCart (cart recovery with emails, push, and tab reminders).

The biggest challenge for online stores is cart abandonment, with an average rate of 70% of shoppers leaving without completing checkout (Storyly, 2024). Sometimes it happens simply because customers forget what they added to their cart. That is where a favicon cart count app can make a real difference. 

By showing the number of items directly in the browser tab, these apps act as a subtle reminder that encourages shoppers to come back and finish their purchase. In this guide, we will explore the top Shopify favicon cart count apps to help reduce abandonment and boost sales.

What is a Shopify Favicon Cart Count?

A Shopify favicon cart count is that little number you sometimes see on the browser tab, right next to the store’s logo (favicon). It updates in real time to show how many items a shopper has in their cart. Think of it like a friendly reminder that follows the customer, even if they switch tabs.

From my experience, stores that add this feature see shoppers return more often to finish checkout. It keeps the cart “visible” without being pushy, which is key in building brand trust and boosting conversions.

Types of Favicon Cart Count

1. Basic Counter: Shows a simple number of items in the cart. Merchants usually choose it for its clean, distraction-free, and perfect if you want a subtle reminder without design changes.

2. Dynamic Counter with Icon: Combines the cart icon with the item count. This makes it more eye-catching, especially useful for stores with customers who tend to open many tabs at once.

3. Animated Counter: Uses a small animation (like a shake or bounce) whenever a product is added. It creates a bit of excitement and draws immediate attention back to the tab.

Each type serves the same purpose: keeping the cart top of mind. The choice depends on your store’s design style and how much visibility you want to give to the cart reminder.

Why every Shopify store needs a Favicon Cart Count?

If you run a Shopify store, you already know how common cart abandonment is. Shoppers get distracted, open new tabs, and sometimes forget they even added something to their cart. I have seen this happen countless times, and it hurts sales more than most store owners realize.

1. A gentle reminder, not a pushy pop-up

The favicon cart count is not loud or annoying. It quietly sits on the browser tab, showing how many items are in the cart. Customers notice it when they glance at their open tabs, and it naturally brings them back.

2. Keeps your store top-of-mind

During busy shopping seasons, customers often compare multiple stores at once. Having that small cart number visible helps your store stay in their mind and makes it easier for them to return and finish the purchase.

3. Proven way to cut down cart abandonment

From my experience, this small feature can have a surprisingly big impact. One of my clients added a favicon cart count before Black Friday, and they saw fewer drop-offs simply because people were reminded they had items waiting.

4. A low-cost, high-impact win

Unlike running ads or heavy discount campaigns, adding a favicon cart count is simple, cost-effective, and does not slow down your store. Yet, it directly helps you protect revenue you might otherwise lose.

In short, favicon cart count is a small detail with big results. It makes shopping smoother for customers while helping you recover sales without extra effort.

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Top 6 most used Shopify Favicon Cart Count Apps

There are 6 most-used Shopify Favicon Cart Count apps, including EcomRise Upsell & Bundles, Vitals, Upsell Kit, Favi, Favicon Counter, and CartCare app. Merchants recommend these apps for their easy setup, high customization, and budget-friendly pricing.

1. EcomRise: Favicon Cart Count Feature

EcomRise’s Favicon Cart Count is one of the most effective tools I’ve used for reducing cart abandonment. The thing to note here is its simpleness, but it is still effective because you don’t need a complicated setup or coding. Customers get reminded without feeling pressured, and your store stays top-of-mind even when they’re browsing other sites. It’s an easy win for recovering lost sales.

Key Features:

• Visible cart count with urgency: Show a clear number on the browser tab with urgent icons and CTAs like “Don’t forget” or “Don’t miss out” to nudge shoppers back.
• Custom colors: Adjust both the background and text color of the favicon cart count to match your brand style.
• Flexible shapes: Choose a shape for how the cart number is displayed.
• Position control: Set the cart count’s position for maximum visibility.
• Dynamic animations: Add engaging effects like slider, fade, pop, or pop-fade when cart numbers update, making the reminder harder to ignore.
• Part of a bigger toolkit: Comes with extra features like bundles, upsell options, trust badges, and Inactivate Tab Messages for more conversions.

Pricing: Included as part of EcomRise’s conversion-focused extensions, you can use this feature for Free, with more advanced features available in paid plans.

Rating: ⭐ 5.0/5.0 (215 reviews)

Reviews: Merchants love how this feature quietly reduces abandoned carts. Many note that it improves sales without needing heavy pop-ups or discounts. As you can see from many Shopify reviews, key strengths people often highlight on this app are the ease of use and smooth performance.

2. Vitals: Favicon Cart Count Feature

Vitals’ Favicon Cart Count is another top-rated tool. We highly recommend this app because of its versatility. Alongside the favicon cart count, you get access to over 40 additional tools in a single package, from upsells and reviews to trust badges. With deep customization and the reputation of being one of Shopify’s top-rated apps, Vitals is perfect for both new stores and established brands looking to optimize the entire shopping experience.

Key Features:

• Persistent cart reminder: Displays the exact number of items in the cart directly on the favicon.
• Full customization: Choose badge shapes, colors, text, and animations.
• Consistent branding: Design it to blend perfectly with your store’s visual style.
• All-in-one convenience: Comes bundled with 40+ other conversion-boosting tools like upsells, reviews, and trust badges.

Pricing: There are 4 plans available (all include the Favicon Cart Count feature):

• Hobby: $29.99/month (7-day free trial)
• Business: $49.99/month
• Pro: $89.99/month
• Plus: $299.99/month

Rating: ⭐ 4.9/5.0 (2,470 reviews)

Reviews: Merchants consistently highlight how Vitals simplifies store management by combining many apps into one because they value its ease of use, customizability, and the strong lift in conversion rates. Even more great, the 24/7 support team is another big win, with many praising how quickly issues are resolved.

3. Upsell Kit: Favicon Cart Count Feature

A tool I’ve found very effective for keeping carts from being forgotten is Upsell Kit’s Favicon Cart Count. Upsell Kit shines by focusing on sales growth and customer reminders. Beyond keeping the cart visible on the tab, it pairs seamlessly with “Inactive Tab Message” to send attention-grabbing notifications when shoppers drift away. Its simplicity and smooth performance are the biggest advantages, making it ideal for stores that want a quick setup.

Key Features:

• Visible cart counter: Display the exact number of items in the cart on the favicon, so shoppers don’t forget.
• Always-on reminder: Keeps attention on their cart even if they switch to other tabs.
• Optimized performance: Works smoothly without slowing down your site, so both design and speed stay intact.

Pricing: Professional plan at $9.99/month (7-day free trial).

Rating: ⭐ 5.0/5.0 (122 reviews)

Reviews: Merchants say Upsell Kit is affordable, easy to integrate with different Shopify themes, and packed with value. Many highlight quick improvements in average order value thanks to upsell tools, while also praising the responsive support team because the extra features, like trust badges and payment logos, add credibility and keep shoppers confident, which makes this app a strong all-in-one option.

4. Favi: Favicon Tab Animation

Another smart tool I have seen work really well for pulling shoppers back is Favi’s Favicon Tab Animation. Favi stands out because it goes beyond showing numbers. It uses animated favicons and custom tab messages to pull visitors back actively. With two unique animation styles and built-in analytics that show exactly how many carts and sales were recovered, Favi combines eye-catching design with measurable results. This is the go-to option for stores that want both engagement and proof of performance.

Key Features:

• Recover attention fast: Use a blinking favicon and custom text to remind shoppers who switch tabs.
• Highly customizable: Choose when the animation starts, only when items are in the cart, when the tab is inactive, or always.
• Engaging animations: Two unique options (typewriter and blinking text) keep your store hard to ignore.
• Measure results: The app lets you see how many customers and sales were recovered with its built-in metrics.

Rating: ⭐ 4.8/5.0 (21 reviews)

Reviews: Merchants praise Favi for being affordable, user-friendly, and surprisingly effective. As you can see in the Shopify review, how easy it is to set up and customize, with some noting that the support team is quick and reliable, is what many people highlight.

5. Favicon Counter﹣Count products

Another simple but effective app I recommend is Favicon Counter. Simplicity and speed are the strengths of this app. It is lightweight, installs in minutes without coding, and guarantees zero impact on SEO or site performance. If you want a clean, reliable solution with flexible styling and direct developer support, Favicon Counter is the most straightforward choice.

Key Features:

• Show cart items clearly: Display the number of products directly on the favicon so shoppers never forget.
• Customizable style: Adjust colors, shapes, and animations to match your store’s look.
• Flexible controls: Change the position and style of the counter for better visibility.
• Lightweight and safe: Does not affect SEO or slow down your store.
• Premium support: Direct access to developers via phone or email for quick help.

Pricing: $1/month with a 2-day free trial.

Rating: ⭐ 5.0/5.0

Reviews: Merchants call this app “very cool” for grabbing attention. They especially like the simple customization options, such as animation styles and counter positions. Many say it is affordable, effective, and easy to use for stores of any size.

6. Cart Reminder in Cartly Abandoned Cart Recovery

The last powerful app I’ve worked with for reducing cart abandonment is Cartly Abandoned Cart Recovery. What I like about Cartly is that it does more than just show a reminder on the browser tab. It combines multiple recovery tools like email, push notifications, and cart reminders to bring distracted shoppers back. The setup is very smooth, and you can start recovering carts without technical knowledge. It’s a practical option for stores that want both engagement and automated recovery in one place.

Key Features:

• Cart reminders: Catch customer attention with tab animations that say “You left something…” to pull them back.
• Email + push notifications: The app even supports you in sending follow-ups to remind shoppers of the items waiting in their cart.
• Seamless setup: No coding required, and live chat support is there to help with customization.

Pricing:

• Basic: Free (includes Cart Reminder)
• Pro: $14.99/month (14-day free trial, full recovery features)
• Annual: $99/year (recover all abandoned carts at a discounted rate)

Rating: ⭐ 4.8/5.0 (241 reviews)

Reviews: Merchants said that they love Cartly because of its combination of multiple recovery tools into one app. Many highlight its effective email sequences and cart reminders that win back sales. The interface is easy to use, and the customer support team is praised for quick, helpful responses, especially during setup.

Others also read:

• Best sales notification apps on shopify - Top Picks by Experts 
• Top 10 Shopify Cart Upsell Apps to Boost Sales Effortlessly
• 15 Best Sales Popup Apps for Shopify [Reviews]
• Best Shopify Trust Badges Apps FREE 
• 15+ Best Shopify Product Bundles Apps of the year

Factors when choosing a Favicon Cart Count App

When choosing a Favicon Cart Count app, focus on essentials like having a favicon installed, browser compatibility, and SEO safety. Consider whether you want an all-in-one tool or a lightweight dedicated app, check pricing and trial options, and look for extra features like inactive tab messages. Reliable customer support is also key to a smooth setup and performance.

Over a month of testing different cart recovery tools, I’ve learned that not every favicon cart count app is built the same. Some are light and focused, others are bundled with extra features, and the right choice really depends on your store’s setup and goals. Here are the key things I always look at before deciding:

1. Make sure you have a favicon installed: A favicon cart count won’t even work if your store doesn’t have a favicon added to the theme. 

2. Browser compatibility: Not all apps work everywhere. For example, some are limited to desktop browsers like Chrome, Firefox, or Opera. If your store gets lots of mobile traffic, confirm compatibility first.

3. SEO friendliness: A common worry is whether changing the favicon or tab title hurts rankings. Quality apps make it clear, it doesn’t affect SEO at all.

4. All-in-one vs. dedicated apps: This is a big decision point.

• All-in-one apps pack many tools into one, saving money and reducing app clutter. The trade-off is a potential slowdown if not optimized.
• Dedicated apps focus on just the favicon, cart count, or a few features. They’re lightweight and easier to use, but you’ll pay separately if you want more later.

5. Pricing and free trials: Expect plans from $1/month up to $299/month. Short trials help with setup, but longer ones let you test the real impact on conversions.

6. Inactive tab messages: Some apps go further by flashing messages like “Don’t forget your cart!” when a shopper leaves your tab because this small nudge can be more powerful than the cart count alone, from my experience.

7. Customer support: Finally, look for responsive support. Having quick help during setup or troubleshooting saves time and ensures the app performs as promised.

How to Set Up Favicon Cart Count App for Shopify Stores

Setting up a Favicon Cart Count app for your Shopify store typically involves installing an app from the Shopify App Store. These apps are designed to display the number of items in a customer's cart directly on the browser tab's favicon.

In general, the process is similar across apps: 

• You install the app
• Enable it in your theme editor
• And then customize the look of the cart counter to match your brand

Most apps let you control colors, shapes, positions, and even add a little animation so the cart count catches attention without feeling intrusive. The key is to keep it visible but not distracting, and to test settings until you find the balance that drives more checkouts.

I will take EcomRise as an example here. From the EcomRise dashboard, you simply:

1. Click View Details and install the extension.
2. Go to App Embed in your theme, then hit Customize.
3. Adjust the design settings: background color, text color, shape (circle or rectangle), and position (up, down, left, or upper-left).

4. Add an animation style if you want more visibility (options include slider, fade, pop, or pop-fade).
5. Click Save, and it’s live.

Click to see EcomRise's detailed video guide on How to create a Shopify Favicon Cart Count.

*Expert tip: Always test how it looks on both desktop and mobile. A favicon that looks great on a large screen may feel too small or hidden on mobile if not adjusted carefully.

Tips to Reduce Abandonment with Favicon Cart Count

To reduce shopping cart abandonment using a favicon that shows the cart count, you can implement a dynamic favicon that updates with the cart's contents, creating a subtle, constant reminder for shoppers to complete their purchase. However, this tactic works best when combined with other proven strategies, such as a simplified checkout process, offering guest checkout, transparent pricing, building trust, and sending abandoned cart emails and retargeting ads:

• Keep it visible but subtle: The goal is to remind, not annoy. Use colors that stand out from your favicon but still fit your brand style. For example, a bright red or green counter usually gets attention without feeling out of place.
• Use urgency sparingly: Phrases like “Don’t forget” or “Still in your cart” work well, but avoid being too pushy. A gentle reminder is often more effective than shouting urgency, especially for repeat visitors.
• Add motion for attention: Animations like a pop or fade when the cart number updates can catch the eye when someone switches tabs. Just don’t overdo it.
• Pair it with inactive tab messages: Many apps, including all-in-one tools like Vitals or EcomRise, let you display custom messages in the browser tab. A blinking “You left something…” alongside the favicon count is a powerful combo that can double recovery rates.
• Test on mobile and desktop: Shoppers switch devices constantly. Always check how your favicon cart count looks on mobile browsers. If it’s too small or blends into the background, you’ll lose the effect.

In short, treat the favicon cart count as part of your store’s customer journey. It’s a quiet, smart reminder that keeps your products top of mind. Done right, it turns distractions into conversions.

Conclusion

A favicon cart count might feel like a small feature, but in my experience, it makes a big difference in reducing cart abandonment. It keeps your store visible even when customers get distracted, gently pulling them back to finish checkout. Whether you choose an all-in-one app or a simple dedicated tool, this tiny reminder can quietly turn missed sales into steady conversions.

FAQs

1. How do I add a favicon to Shopify checkout?

You can’t add a favicon to the standard Shopify checkout since it’s locked. But you can add one to your online store by going to Shopify admin > Online Store > Themes > Customize > Theme settings > Favicon and uploading your image. If you’re on Shopify Plus, you can customize further using the Checkout Branding API or with a developer’s help.

2. How does a favicon cart count help reduce cart abandonment?

A favicon cart count helps reduce cart abandonment by showing a small reminder of items left in the cart, even when shoppers switch tabs. This gentle nudge brings them back to finish their purchase.

3. Do favicon cart counter apps slow down my Shopify store?

Yes, favicon cart counter apps can slow your store a little, since every app adds extra load. The impact is usually small, but it’s best to only use essential apps and check your store speed often with Shopify’s speed report.