Building trust is the cornerstone of any successful online store. In the world of eCommerce, where customers can’t physically inspect products or interact face-to-face, trust badges play a crucial role in bridging the confidence gap. For Shopify merchants, trust badge apps simplify this process by allowing you to add credibility-boosting icons to your store seamlessly. The best part? Many of these apps are free or offer free plans, making them accessible to businesses of all sizes.

In this blog, we’ll explore over 15 of the best Shopify trust badge apps available. Dive in to find the perfect app for your Shopify store and take a step closer to building lasting customer trust!

Overview About Shopify Trust Badges

What are Trust Badges?

A trust badge, also known as a trust seal, is a digital icon displayed on eCommerce websites to assure customers of safety and security during their online shopping experience. These badges reduce perceived purchasing risks and encourage customers to complete transactions by signaling that the website is reliable and secure.

Trust badges can take various forms, such as symbols or seals, and may include clickable elements that provide additional information about the website's security features or partner endorsements.

Key Characteristics of Trust Badges:

• Represent website security, payment safety, or customer-friendly policies.
• Build credibility and reassure customers about the legitimacy of the business.
• Commonly found on checkout pages but can also be displayed on homepages, product pages, or landing pages.

Trust badges are provided by trustworthy suppliers, known as certificate authorities (CAs). To display a trust badge, a merchant typically registers with a CA, verifies their website, and integrates the badge code into their site's HTML.

Benefits Trust Badges to Your Shopify Store

Trust badges are more than just visual elements; they are powerful tools for enhancing customer confidence and driving business success. Here's how adding trust badges can benefit your Shopify store:

• Increase Credibility: Trust badges symbolize legitimacy and reliability. By displaying them, you signal to potential customers that your business is authentic, which encourages them to make purchases without hesitation.
• Build Customer Trust: These badges demonstrate your commitment to customer satisfaction and safety. This fosters a sense of trust between your business and its customers, creating a positive shopping experience.
• Reduce Cart Abandonment: Cart abandonment is often driven by concerns about payment security. Trust badges reassure customers that their personal and financial data is protected, leading to fewer abandoned carts.
• Improve Conversion Rates: By establishing trust and credibility, trust badges encourage customers to follow through with their purchases. This can significantly boost your store’s conversion rates and overall revenue.
• Enhance Brand Reputation: Displaying trust badges highlights your dedication to secure and reliable service. This not only attracts new customers but also strengthens relationships with existing ones, building a strong brand reputation.

Incorporating trust badges into your Shopify store is a simple yet impactful way to assure customers of your store's legitimacy, build trust, and drive growth.

Types of Trust Badges 

Trust badges come in various forms, each designed to address specific customer concerns and build confidence during their shopping journey. Here are the most important types of trust badges you can add to your Shopify store:

Security Trust Badges

These reassure customers that your website is secure and their personal information is protected. They typically signify SSL certification or partnerships with trusted security providers like Norton or McAfee.

• Examples: SSL Badges, Secure Payment, Safe Checkout Badges
• Placement: Checkout pages to reduce cart abandonment.

Payment Badges

Payment badges highlight accepted payment methods and link your business with well-known, reputable brands like Visa, PayPal, and Mastercard. They reassure customers that their transactions are safe and help communicate credibility.

• Examples: Visa, Google Pay, Apple Pay, Mastercard, PayPal
• Placement: Checkout pages near payment fields.

Endorsement Badges

Endorsement badges are marks of recognition from third-party organizations that vouch for your business’s credibility and trustworthiness.

• Examples: Better Business Bureau’s Dynamic Seal, Google Customer Reviews Badge
• Placement: Website footer, About pages, or checkout pages.

Policy-Specific Badges

These badges emphasize your store’s customer-friendly policies, offering buyers peace of mind when making a purchase. They are free and don’t require third-party verification.

• Examples: Money-Back Guarantee, Free Returns, Free Shipping
• Placement: Footer, product pages, and checkout pages.

15 Best Trust Badges for Shopify in 2025

1. EcomRise Trust Badge

EcomRise Trust Badge is a versatile Shopify app designed to build customer trust, improve sales, and enhance the overall shopping experience. Ready-to-use templates allow you to showcase trust badges anywhere on your site, providing a seamless way to highlight secure payment options, store policies, and more. Beyond trust badges, EcomRise offers a suite of tools like sales notifications, product bundles, and inactive tab messages to boost conversions and engage shoppers effectively.

Highlight Features:

• Display trust badges in any position, including payment badges and store policies.
• Upsell and cross-sell effortlessly with Product Bundles, Volume Discounts, and Buy X Get Y offers.
• Showcase sales notifications with popups for recent purchases to build trust and create FOMO.
• Create urgency with countdown timers and stock availability messages.
• Retain customer attention using Inactive Tab Messages and Favicon Cart Count.
• Protect your website content by disabling right-click for text and images.
• Add festive flair with Christmas-themed animations like snowfall effects.

Pricing:

• Free Plan
• Premium Plan: $9.99/month

Rating: 5.0 (284 reviews)

Try It FREE: EcomRise Trust Badge 

2. EComposer 

EComposer is a powerful Shopify page builder that enables merchants to create custom pages and sections quickly with a live drag-and-drop editor. Whether you need a landing page, product page, or even a 404 page, EComposer allows you to build it all with ease. It’s packed with built-in extensions to enhance functionality and optimize store performance, ensuring both speed and efficiency. For merchants focused on boosting trust and conversions, EComposer makes adding trust badges a breeze, with no coding required.

Highlight Features:

• Effortless Drag-and-Drop: Add pre-designed trust badges to any section like the homepage, product pages, and footers, with ease.
• Variety of Badges: Choose from various trust badges, including security licenses, customer review sites, and payment company logos.
• Seamless Customization: Customize the look of trust badges to align with your store's branding and style.
• Strategic Placement: Place badges in high-visibility areas for maximum impact, such as near checkout or payment areas.
• Beginner-Friendly: Even first-time users can add and manage badges with the intuitive interface.
• Speed Optimization: Built-in tools ensure your store runs smoothly without compromising on speed.
• 24/7 Support: Access live chat support anytime to resolve any issues quickly.

Pricing: 

• FREE
• Standard Plan - $19/mo
• Pro Plan - $39/mo
• Premium - $99/mo

Rating: 5.0/5 (4912 reviews)

Try It FREE: EComposer Shopify Page Builder 

3. Hextom: Ultimate Sales Boost

Hextom: Ultimate Sales Boost is a comprehensive Shopify app featuring 30+ tools designed to optimize every stage of the customer journey, from landing page to checkout. By delivering targeted sales-boosting messages across your store, the app ensures higher conversions and improved sales performance. Its wide range of widgets and customization options make it an ideal choice for stores looking to elevate their shopping experience.

Highlight Features:

• Over 30 widgets and tools for sales promotion, all fully customizable and easy to configure.
• Display tools across home, collection, product, cart, and checkout pages.
• Features include countdown timers, stock countdowns, image labels, stickers, BOGO offers, and upsell promotions.
• Highlight free shipping with messaging and urgency using "get-it-by" timers.
• Trust and payment badges to enhance credibility.
• Advanced targeting options, including geolocation, customer behavior, page, and product targeting, as well as scheduling.

Pricing:

• Starter Plan: Free.
• Basic Plan: $9.99/mo
• Professional Plan: $29.99/mo

Rating: 4.8 (10,222 reviews)

Explore more: Hextom: Ultimate Sales Boost  

4. BSS: Product Labels & Badges

BSS: Product Labels & Badges is a Shopify app designed to enhance your store's visual appeal and motivate customers to purchase with eye-catching labels and badges. Whether you want to highlight discounts, sales, or new arrivals, the app offers a versatile library of pre-designed labels or the option to upload custom designs. It’s an excellent tool for customizing product displays and running targeted sales campaigns.

Highlight Features:

• Extensive library of product labels and badges, including discount labels, sale labels, product stickers, and more.
• Flexible display conditions, such as stock status, discount/price ranges, publish date/time, and label visibility period.
• Supports multiple pages, including product, collection, and search pages.
• Customizable text labels and badges with dynamic text, font size, style, and colors.
• Variant-specific labels: apply labels to specific variants on product pages.

Pricing:

• Free Plan
• Pro Plan: $5/mo
• Advanced Plan: $10/mo
• Platinum Plan: $20/mo

Rating: 4.9 (1,229 reviews)

Explore more: BSS: Product Labels & Badges 

5. Avada Boost Sales Trust Badges

Avada Boost Sales Trust Badges is a powerful Shopify app designed to enhance customer trust and boost sales by creating urgency and showcasing social proof. With features like real-time sales notifications and customizable trust badges, the app helps you build credibility and motivate customers to complete their purchases. Its user-friendly customization options make it a perfect fit for stores aiming to reinforce reliability while staying on-brand.

Highlight Features

• Create multiple trust badges with visually appealing designs to build customer confidence.
• Display real-time sales notifications to create urgency and provide social proof.
• Free Shipping Bar notifications encourage customers to increase their cart value.
• Fully customizable settings to align badges and notifications with your store's branding.

Pricing: FREE

Rating: 5.0/5 (5817 reviews)

Explore more: Avada Boost Sales Trust Badges 

6. Fordeer Product Labels, Badges

Fordeer Product Labels, Badges is a Shopify app designed to enhance average order value (AOV) and conversion rates (CR) by highlighting promotions and key product features. Perfect for showcasing seasonal deals, limited-time offers, and best-sellers, this app simplifies campaign management with automated targeting rules. Its customizable and diverse badge library ensures your store looks professional while effectively motivating purchase decisions.

Highlight Features:

• Extensive badge library, including sales, best-sellers, Black Friday, Christmas, and more.
• Advanced targeting rules: date/time, price ranges, inventory levels, collections, tags, and product variants.
• Display badges and labels on homepage, collection, and product pages.
• Showcase unique labels for specific customer segments, like logged-in customers.
• Integrate product metafields into text labels to display detailed product information.

Pricing: 

• Free
• Standard Plan - $4.99/mo
• Professional Plan - $9.99/mo
• Advanced Plan - $14.99/mo

Explore more: Fordeer Product Labels, Badges 

7. SEOAnt ‑ Trust Badges & Icon

SEOAnt - Trust Me Trust Badges & Icon is a simple yet effective Shopify app for displaying trust and payment badges on your store. With an intuitive interface and customizable features, this app allows you to preview and adjust badges to align with your brand. Reducing bounce rates and reassuring customers help build trust and drive conversions.

Highlight Features:

• One-click selection of badges with no extra navigation hassle.
• Supports payment badges on mobile and allows icon size adjustments for different resolutions.
• Diverse shipping badges to boost sales.
• Customizable badge placement to fit your store’s layout.
• Provides a sense of security to customers, enhancing trust and loyalty.

Pricing: FREE

Rating: 4.9/5 (1,682 reviews)

Explore more: SEOAnt ‑ Trust Badges & Icon 

8. TrustedSite

TrustedSite, formerly known as McAfee SECURE, is a Shopify app designed to address consumer concerns about online shopping. By earning TrustedSite’s security and business certifications, merchants can display trustmarks throughout their site, reassuring visitors about its legitimacy and safety. This trustmarks builds credibility, reduces hesitation, and boosts conversions.

Highlight Features:

• Earn security and business certifications to build visitor trust.
• Display trustmarks across your site to alleviate customer concerns and increase sales.
• Showcase your business as reliable and easily contactable.
• Offer customers identity theft protection for added security.
• Collect and display customer testimonials to enhance social proof.
• The pro version allows Trustmark to be displayed at every stage of the sales funnel.

Pricing: 

• FREE
• Pro 2000 - $39/mo
• Pro 5000 - $75/mo
• Pro 10,000 - $125/mo

Rating: 4.6/5 (790 reviews)

Explore more: TrustedSite 

9. TZ Trust Badges, Sales Pop-Up

TZ Trust Badges, Sales Pop-Up is a versatile Shopify app designed to enhance store trust, boost sales, and create a seamless shopping experience. Packed with 30+ essential elements, this app makes it easy to build a high-converting, visually appealing store. From trust badges to sales pop-ups and scarcity tools, TZ offers everything you need to create urgency and reassure customers, ensuring a significant impact on your store's conversion rates.

Highlight Features

• Payment logos, trust badges, secure checkout indicators, and social media icons.
• Sales pop-ups, free shipping bar, sticky add-to-cart buttons, and exit intent pop-ups.
• Low stock alerts, stock counters, countdown timers, and flash sale banners.
• Product tabs and accordions, size chart integration, product labels, and discount badges.
• Cookie consent banners, terms and conditions checkboxes, and content protection features.

Pricing: FREE

Rating: 4.8/5 (425 reviews)

Explore more: TZ Trust Badges, Sales Pop-Up 

10. Trust badges & icons ‑ Iconito

Trust Badges & Icons ‑ Iconito is a user-friendly Shopify app that allows you to add trust badges, icons, logos, and symbols to your store with ease. Featuring predefined icon sets and full customization options, it helps you highlight secure checkouts, shipping badges, product features, and more. With unlimited placement flexibility, this app is perfect for merchants looking to enhance their store’s trustworthiness and aesthetic appeal.

Highlight Features

• Add trust badges, icons, logos, and symbols without any coding.
• Extensive icon sets include payment gateways, seals, shipping badges, warranty icons, eco-friendly logos, and more.
• Unlimited placement options: product pages, homepage, footer, and custom locations.
• Easily adjust icon size, colors, fonts, and placement to match your store’s design.
• Highlight secure checkout, product features, and payment options to reassure customers.

Pricing: 

• FREE
• MVP Plan - $4.99/mo
• VIP Plan - $9.99/mo

Rating: 5.0/5 (596 reviews)

Explore more: Trust badges & icons ‑ Iconito 

11. ShopClimb

ShopClimb - Trust Badge is a Shopify app designed to build trust and reduce cart abandonment by displaying secure payment badges. With a variety of designs and geolocation-aware badges, it ensures customers see the payment methods they trust most. Its easy drag-and-drop setup makes it a hassle-free solution for improving conversion rates and customer confidence.

Highlight Features

• Display payment badges during checkout (Shopify Plus only) to reduce abandoned carts.
• Geolocation-aware badges show local payment options trusted by customers.
• Zero-code installation with a simple drag-and-drop interface for custom badge placement.
• Multiple badge designs and full customization to match your store’s branding.

Pricing:

• FREE
• Premium Plan - $5.99/mo
• Plus Plan - $19.99/mo

Explore more: ShopClimb  

12. Sami Product Labels & Badges

Sami Product Labels & Badges is a versatile Shopify app that empowers store owners to showcase unlimited product badges and labels to fit any promotional need. Whether you're running a sale, highlighting new arrivals, or creating urgency, Sami provides a comprehensive library and customization options to make your promotions stand out. Fully compatible with all Shopify themes, this app is an excellent choice for enhancing product visibility and driving sales.

Highlight Features

• Unlimited product badges and custom badge uploads.
• Pre-designed badge library for sales, stock alerts, seasonal promotions, and more.
• Lifetime updates with new label images for ongoing relevance.
• Boost promotions with badges for pre-orders, new arrivals, best-sellers, combo offers, and more.
• Advanced rule-setting options: apply badges based on tags, collections, variants, inventory, vendors, price, etc.
• Feature visibility scheduling for time-sensitive promotions.

Pricing:

• FREE
• Gold Plan - $10/mo
• Diamond Plan - $20/mo

Rating: 4.9/5 (95 reviews)

Explore more: Sami Product Labels & Badges 

13. Product Labels & Badges—Lably

Lably is a Shopify app designed to motivate customers with eye-catching labels and badges tailored to sales campaigns and special occasions. Whether you want to highlight discounts, holiday promotions, or stock statuses, Lably provides a library of pre-designed labels and customization options to align with your store’s branding and sales strategies.

Highlight Features

• Extensive library of pre-designed product labels for events like Halloween, BFCM, and Christmas.
• Display labels on specific pages such as product, collection, and search pages.
• Apply various display conditions, including stock status and discount ranges.
• Personalize text labels and badges with customizable text, font size, style, and colors.
• Easily upload custom images to create unique labels for your store.

Pricing: FREE

Rating: 4.9/5 (95 reviews)

Explore more: Product Labels & Badges—Lably 

14. Essential Trust Badges & Icons

Essential Trust Badges & Icons is a Shopify app designed to enhance your store's visual appeal and credibility. With a wide array of trust badges, banners, and icons, it allows you to build trust and boost sales effortlessly. The app offers extensive customization options and flexible placement, enabling you to create a unique and professional look tailored to your brand identity.

Highlight Features

• Extensive library of icons and trust badge banners for features and guarantees.
• Full customization of size, font, and color to align with your brand.
• Flexible placement: add banners to product pages or any custom location.
• Upload custom icons for unique guarantees, banners, or payment options.
• Responsive design ensures product labels and badges look great on any device.

Pricing: 

• FREE
• Starter - $6.99/mo
• Essential - $9.99/mo
• Professional - $29.99/mo

Rating: 4.9/5 (1,018 reviews)

Explore more: Essential Trust Badges & Icons 

15. Trust Badges Bear

Trust Badges Bear is a Shopify app designed to enhance customer trust by showcasing over 300 customizable trust badges and payment icons. With detailed styling options and ultra-light performance, it ensures badges integrate seamlessly into your store's design while maintaining fast load times. Flexible placement and ongoing updates make it a reliable choice for improving conversions.

Highlight Features

• Access 300+ badge options, including trust badges and payment icons.
• Detailed styling: customize badge colors, sizes, alignment, and messages.
• Place badges on any page, including product pages, cart pages, and footers, with easy 1-click copy-paste.
• Supports device-specific sizing for desktop and mobile.
• Ultra-light app with blazing-fast load time (less than 30KB).
• Regularly updated badge library with new icons added upon request.

Pricing: FREE

Rating: 4.9/5 (1,713 reviews)

Explore more: Trust Badges Bear 

The Criteria for Selecting The Best Trust Badges Apps

When choosing the ideal trust badge app for your Shopify store, it’s essential to evaluate the app’s functionality and how well it meets your business needs. Here are the key criteria to consider:

• Flexible Badge Display: Look for apps that allow customization of badge size, position, and color to align with your store’s branding. This flexibility ensures the badges enhance your site’s aesthetic rather than detract from it.

Integration with Shopify: Ensure the app seamlessly integrates with other parts of Shopify, such as your themes, shopping cart, and checkout pages. This compatibility guarantees a cohesive customer experience.

Developer Reliability and Reputation: Check user reviews and ratings to assess the app developer’s credibility. Reliable developers frequently update their apps to maintain compatibility with Shopify and address any performance issues.

Speed Optimization: Choose lightweight apps that won’t slow down your site’s loading speed. A fast-loading site is crucial for retaining customers and improving conversion rates.

Cost and Customer Support: Evaluate the pricing model—whether the app is free, freemium, or paid—and consider its value relative to the features provided. Additionally, responsive customer support can save you time and frustration when troubleshooting issues.

Best Place To Add Trust Badges 

Adding trust badges strategically across your Shopify store can significantly boost customer confidence, reduce cart abandonment, and improve conversion rates. Here are the most effective places to display trust badges

1. Product Pages:

• Guarantees and Warranties: Highlight product-specific assurances, such as guarantees or warranties.
• Customer Testimonials: Display badges emphasizing positive reviews and testimonials.

2. Checkout Page:

• Payment Security: Showcase badges from trusted payment processors like PayPal, Visa, or Mastercard.
• Return/Refund Policies: Reassure customers with badges highlighting flexible return or refund options.

3. Homepage

• Awards and Recognition: Display badges showcasing industry awards or notable achievements.
• Accreditations and Memberships: Include badges highlighting your affiliations with reputable organizations.

4. About Us Page

• Company Values: Use badges to convey your commitment to customer satisfaction and your long-standing reputation.
• Team Expertise: Display badges indicating relevant team certifications or qualifications.

5. Contact Us Page

• Customer Support: Use badges to indicate responsive support options like live chat or quick assistance.
• Verified Address: Display badges verifying your physical location and contact details for added credibility.

6. Footer (Site-Wide)

• Accepted Payment Methods: Include badges for all accepted payment methods, which are visible on every page.
• Security and Privacy: Reassure visitors with badges related to data security and privacy compliance.

7. Testimonials/Reviews Section

• Customer Feedback: Highlight badges showcasing customer reviews and satisfaction.
• Social Proof: Include trust badges from social media platforms to emphasize your online reputation.

8. Security Page (If Applicable)

• Data Encryption: Display badges indicating SSL/TLS encryption for secure transactions.
• Privacy Commitment: Highlight compliance with regulations like GDPR or CCPA through trust badges.

9. Warranty/Guarantee Page

• Quality Assurance: Reassure customers with badges that emphasize product warranties or guarantees.
• Transparency: Clearly link badges to terms and conditions to build trust.

10. Shipping & Returns Page

• Reliable Shipping: Highlight trust badges emphasizing fast and dependable delivery options.
• Risk-Free Returns: Showcase badges emphasizing flexible return policies.

11. FAQs Page

• Comprehensive Support: Include badges indicating dedication to helpful and transparent responses.
• Trust and Transparency: Use trust badges to underline your commitment to customer satisfaction.

Key Takeaway: The placement of trust badges depends on your industry and audience. By incorporating them strategically across high-impact pages, you can establish trust, reduce customer hesitation, and foster long-term loyalty.

How To Implement & Optimize Trust Badges on Shopify

To ensure your trust badges enhance customer confidence without compromising the user experience, it's essential to focus on optimization. Here’s how to implement and get the most out of your trust badges:

• Select Display Location: Choose strategic spots for your trust badges, such as on the product page, cart page, checkout page, or footer. Ensure they’re visible without being intrusive, guiding customers to feel secure at key points of their shopping journey.

Customize Appearance: Tailor the look of your trust badges to align with your brand. Use colors that complement your store’s theme, and avoid overloading your site with too many badges. Combining them with customer reviews or testimonials can enhance trust even further.

Policy Links: Incorporate links to your return, warranty, and privacy policies alongside your trust badges. This ensures customers have easy access to important information and reinforces the legitimacy of your store, especially for GDPR compliance or security assurances.

Check Page Load Speed: Ensure that your trust badge apps are optimized for speed. Slow-loading badges can lead to a poor user experience. Regularly test your site’s performance using tools like Google PageSpeed Insights to make sure your trust badges don’t negatively impact page load times. 

Final Thoughts

Don’t forget to choose an app that integrates smoothly with your store, offers customization options that align with your brand, and is optimized for speed. With the right trust badges in place, you’ll make sure your customers feel secure and confident in their purchases, ultimately boosting both your sales and reputation. Ready to make your Shopify store a trusted destination? Start exploring these top apps today and see how they can help you build trust and skyrocket your sales.

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